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A new concept of WP Store.
From July 2010 it is open to Riccione, in an entirely, inside the Conference Center, a concept completely rinnovato.Il WP Store from the Conference Center, designed the banner of technology, design, eco-friendly, is entirely of glass and steel.
Artistic Director Luke Caccioni implement a completely new design concept. Within a very modern and avant-garde space WP Store Riccione is a refusal to homogeneity level of other shops as a place of entry, where the products selected and refined by WP, having each its own history, load new value.
On the one hand respect for the origins of the product, the other a new way to tell by the materials used, the skills involved and the courage to face a new challenge through research. The windows and corner, each identified by a product and a different color, offer a lifestyle where the journey of continuous research, a creative workshop evolving. The shades range from clear and sunny warm and welcoming with recycled materials used for furniture. Some walls were entirely lined with books echo a constant element in all the WP Store, while the second floor into a world completely different and unique: the bird house or two spaces connected by a staircase completely closed as the houses that are put in the gardens, with a porthole that allows a glimpse of the outside world, where brands stand out research. Through the provision of goods, a kind of "reading path and an interior wholly inconsistent with modernity el'avanguardia the Conference Building, the Store Riccione WP stays true to its main features of the proposed assembly of custom and unique identity. In its growing WP Lavori in Corso, in addition to historical brands Woolrich John Rich & Bros and Woolrich Woolen Mills, the new young Woolrch Pennrich, BD Baggies, Barbour and the new license Avon Celli, continues through the Creative Director Andrea Cané to develop and seek new challenges: "The United States has always been a fertile field of research for us. It has now added Japan, a country offering great incentives on opposite creative. " Parallel to the development of global licensing portfolio, WP Work in Progress aims to bring to Europe a pool of labels pure research, that going to work alongside established brands will be the real challenge for the future, bet bound to lead to a new distribution concept .
New brands have entered the portfolio of research WP are: Beams +, one of the most important lines of beams, a reference point for trends in Japan, with which WP has opened the first corner in the exclusive world outside Japan, in Wp store in Milan, Bologna and Florence, the Japanese brand Fith kid, already become a cult in the U.S., Japan Traditional Weatherwear and Nanami from the U.S. Save khaki, Engineered Garments woman, Tailgate and Meg Yukateen Company with shoes.
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